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Business Strategy Aldi UK
As a future strategy, Aldi decides to use a product development strategy(Ansoff ), to expand the range of products (following the Tesco strategy) and introduce some services such as financial loans, insurance, internet. In order to survive on the market with the new strategy, Aldi decide to use the Differentiation strategy of Porter generic strategy and develop new Aldi products, such as
ALDI has extended its product line after studying the consumers' changing interests to differentiate itself from competitors and expand the scope of opportunities within the industry.
After developing these two strategies how can Aldi monitor its success using the benchmarks model(competitors Tesco, Sainsbury's, Asda and Morrison's)? The comparative table between Aldi and its competitors should include product; customer feedback; sales/revenue; suppliers; business model. Is Aldi an advantage or not, if not what should Aldi do in order to increase its market share?
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Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
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