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Explain in your words 'why' brand positions are "business strategies seen from a customer's perspective."
Name one company that failed because it did not make criteria of providing a sustainable competitive advantage to the business and what it should have
What are some new products that have actually been harmful to consumers or to society? Should there be a way to monitor or "police" new products that are introduced to the marketplace?
How would you get the employees involved in the vision? Describe how the process would differ between an Internet retailer and a brick and mortar retailer.
Distinguish between the following concepts: strategy, marketing plan, and a marketing program, using the example of a local retailer in your area.
The American Automobile Association (AAA) offers services ranging from driving classes to roadside assistance to travel agents
In your own words, how would you describe "ambush marketing"? Include two examples with your description. What are the advantages and disadvantages.
Identify internal strengths and weaknesses of the retailer as well as external threats and opportunities associated with the industry and its competition.
Provide two or more ways that you would advertise or recruit someone for that position (see chapter 4 of the textbook).
Reynold's, a supermarket chain, carries the K-Nine range of dog food manufactured by JGB. However, the chain does not interact directly with JGB.
Explain Four P's of Marketing Most Important and Which of the four P's of marketing must be emphasized and Why
Make three (3) recommendations for possible action marketers of the product or service you selected could take to address the product's declining appeal to consumers.
Examine how your pricing strategy supports your branding strategy. Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).
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