Business research with its customers

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Reference no: EM132417600

Problem: A manufacturer of baseball cards, football cards, and other sport and novelty cards had never conducted business research with its customers. The president of the company decided that the company needed to learn more about its customers. He instructed his business research department to conduct a focus group with some boys in the fourth grade.

Given the above situation, answer the following questions

a. Define the research problem and outline what you would like to learn in the focus group

b. What particular problems might be involved when conducting a focus group with children?

c. Identify the variable for the above situation

Frame 10 questions (minimum) to understand the expectation of the customers.

Reference no: EM132417600

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