Reference no: EM132895791

Business Research Methods Questions

First Question:

One of the hardest aspects of a merger is making the IT systems of the merging companies talk with each other. That problem grows in magnitude when you are talking about merging airlines. Continental and United Airlines. While the ticketing conversion worked well, the distinctness of the air traffic tracking systems made the conversion problematic. So when the company decided that United's system was more suitable for the merged airline, it needed to test it. How would you design an experiment to see if your tracking system could know where flights were, what their arrival times and departure times were, what the flight numbers were, and whether they deviated from their flight plan?

Second Question:

Assume you are planning to interview shoppers in a shopping mall about their views on increased food prices and what the federal government should carry out about them. In what different ways might you motivate shoppers cooperate in your survey?