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HI6008 Business Research Project - Group Report on Research Design and Methodology

Assessment - Business Research Design and Methodology

The purpose of this assessment is to ensure each student is able to demonstrate their ability to apply relevant business research methodology, including proposed sample frame, data collection, analysis and interpretation.

Assignment Specifications

Purpose:
This unit aims to give you an opportunity to combine many facets of your acquired MBA skills into the production of a high-quality research report.

Assignment 3 - the Research Design and Methodology - is to ensure each student is able to contribute to the construction of a written report demonstrating their understanding of the business research paradigm, appropriate methodology, and the plan they would follow regarding primary data, i.e. data collection, analysis and interpretation (which would normally be required post-literature review in order to complete a project).

This assessment builds upon your Literature Review (assessment 2) in that you should now be aware of what additional data is needed to lead you to the answer to your research question (RQ). Rather than search for additional secondary data, this methodology report requires you to specify what primary data you would plan to collect and analyse.

In this assessment you will document what you have decided is the most appropriate methodology, including whether qualitative or quantitative methods. If you choose a quantitative approach, you will state your hypothesis, how you intend to verify it, what data you need, how it can be collected and analysed. If you choose a qualitative approach, you will decide which method is appropriate, how you would design the questionnaire and state how you would collate and interpret your data.

Assignment Structure should be as the following:

1. Introduction, including your research question (RQ).
2. A detailed research methodology addressing the qualitative-quantitative debate, hypothesis (if appropriate), any relevant additional secondary data, proposed sampling approach, sample frame, and sample size, questionnaire design, data collection method, and envisaged analysis.
3. A summary of what you would expect to find [Note that you are NOT required to actually obtain primary data]
4. A conclusion (relating back to your original research problem and question (RQ)
5. List of references in Holmes adapted Harvard style (only for sources mentioned in this submission)
6. Append a statement stating ‘Who Wrote What' (unless you worked as a solo group)

Attachment:- Business Research Design and Methodology.rar