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Business purchasing decision

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Reference no: EM131395883

Even though some airlines target business clientele, is the decision to use these carriers more like a business purchasing decision or a consumer purchasing decision? Explain.

Are college students a viable potential market for Mercedes? Why or why not?

Is it ethical for companies to avoid certain segments? For example, many brands do not target low income consumers. Is that unethical?

Reference no: EM131395883

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