Reference no: EM133039986 , Length: word count:2500

MGT501 Business Environment - Laureate International Universities

Assessment - Internal and External Stakeholder Analysis

Learning Outcome 1: Analyse and synthesise the fundamentals of business practices in the contemporary environment.
Learning Outcome 2: Construct and Justify a professional value proposition as a business practitioner.

Assessment Task
Critically analyse stakeholder theory in a real-life business or a project setting, with specific emphasis on relevant internal and external environment factors. In doing so, you are required to employ a stakeholder matrix and mapping techniques to determine the extent of stakeholder influence and interest.

Context

Stakeholder analysis is a technique for identifying stakeholders, and analysing their roles in a given business or a project scenario. The aim of the analysis is to map-out and manage the stakeholders' level of influence and degree of interest. Stakeholder analysis can also be used to assess the relationships between different stakeholders, as well as the issues they care about in the internal and external business environments.

Internal stakeholders are individuals or groups who are directly involved in a business/project and includes owners, board members, managers, employees, and investors. External stakeholders, such as customers, suppliers, competitors, society and government are stakeholders who are indirectly impacted and influenced by the business or project activities. Understanding both internal and external stakeholders of a business/project is important as it helps to:
• Engage and enhance communication with relevant stakeholders
• Reduce/prevent risks and identify opportunities
• Improve internal stakeholder commitment
• Improve business reputation amongst external stakeholders

Instructions

1. Selection of the business or a project scenario
Select a verifiable real-life business organisation or a specific business project in an industry related to your course of study/area of specialisation (e.g., MGPM, MEM, MBA, MBIS, GCBA).

The chosen business/ project can be one that you have worked for or would like to work for in the future. Please note that the chosen business/project MUST be approved by your Learning Facilitator.

2. Complete Assessment 2 Discussion Forum activities in Modules 3.1, 3.2, 4.1 and 4.2
• You are required to complete the following discussion forum learning activities:
o Module 3.1 Learning Activity 1 Assessment 2 Discussion Forum Topic 1
o Module 3.2 Learning Activity 1 Assessment 2 Discussion Forum Topic 2
o Module 4.1 Learning Activity 1 Assessment 2 Discussion Forum Topic 3
o Module 4.2 Learning Activity 1 Assessment 2 Discussion Forum Topic 4

• Each of these learning activities require you address a given topic related to the chosen business organisation or the project and post the response into a discussion forum in Blackboard. You are also required to comment on the responses of your peers. Completion of these four discussion forum activities will help you to build up information and resources required for the stakeholder analysis.

• Please refer to Modules 3.1, 3.2, 4.1 and 4.2 Learning Activities sections for more information about completing these learning activities. Please note that your contributions to the Assessment 2 Discussion Forum activities will be graded as part of Assessment 2 stakeholder analysis.

3. Based on the selected business organisation or the specific project, write a 2500 words internal and external stakeholder analysis report.
Please note that the business or the specific project selected for Assessment 2 Discussion Forum Topics (1-4) must be the same with the business/project selected for the stakeholder analysis report. Failure to adhere to this requirement may result to zero grade in Assessment 2.

4. The stakeholder analysis report should address the following points:
• Identify and analyse the functional areas of the business/ project.
• Scan the macroeconomy for recent developments and comment on the future economic outlook, including the macroeconomic environment, industry outlook and competition landscape.
• Identify the important internal and external stakeholders, and comment on their interest and level of engagement in the business/project.
• Create a stakeholder matrix, and corresponding stakeholder mappings.
• From the discussion forums, choose a peer's contribution, which MUST be in an unrelated industry and business/project to yours. Compare your industry and business/project against the unrelated industry and business/project of your peer.
NOTE: if you adopt a project, it MUST be compared against a project in an unrelated industry.
• You are encouraged to apply relevant theories/conceptual frameworks in your discussions above.
Note: PESTEL and Porter's 5 forces are good tools to help you identify most of the external stakeholders. Considering the relationships between these and the business/ project, would help to identify all relevant/specific internal stakeholders.
• You are required to support your observations, statements and claims with relevant theoretical and conceptual frameworks, including evidence from credible sources.

5. Structure and format of the report
Your individual stakeholder analysis should follow standard report structure and include the following:
• Cover page
• Executive Summary: provide a concise summary of the report in bullet points.
• Introduction and background information about the selected business/project
• Main body
o Identify functional areas
o Present the macroeconomic scenario and outlook

o Identify internal and external stakeholders and their roles
o Identify the nature and degree of main stakeholders' interests, and implications of
conflicting interests
o Identify the level of main stakeholders' influence
o Create a stakeholder matrix, and corresponding stakeholder mappings.
o From the discussion forums, choose a peer's contribution, which MUST be in a
dissimilar industry and business/project to yours. Against your peer's;
- Compare your industry and business/project operations; analyse the competition landscape
- Identify the main points of stakeholder dissimilarities and analyse the differences in stakeholder interests and influences
• Conclusion: summarising any findings or recommendations that the report puts forward regarding the concepts covered in the report.

There should not be any new information in the conclusion
• References
• Appendices

You are required to include the responses of the discussion forum activities (i.e., your response, and critique of your peer's responses) as Appendix in Assessment 2 report. (Note: you can copy/screenshot and paste your discussion forum activities in the appendices).

Attachment:- Business Environment.rar