Business policy and strategy behavior

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Reference no: EM132176138

Course Title: Business Policy and Strategy Behavior

Unrelated diversification:

Value chains are so dissimilar that no competitively valuable cross-business relationships exist

Unrelated Diversification Guidelines:

* When revenues derived from an organization’s current products would increase significantly by adding the new, unrelated products

* When an organization’s present channels of distribution can be used to market the new products to current customers

* When the new products have countercyclical sales patterns compared to present products

* When an organization’s basic industry is experiencing declining annual sales and profits

* When there exists financial synergy

* When an organization has the opportunity to purchase an unrelated business that is an attractive investment opportunity

* When existing markets for an organization’s present products are saturated

* When antitrust action could be charged against an organization that historically has concentrated on a single industry

What company was offered in class as an example of a firm pursuing unrelated diversification?

A. Apple Computer's

B. General Electric

C. Wal-Mart

D. Barnes & Noble

E. Home Depot

Reference no: EM132176138

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