Business plans-outcomes by providing analyzed digital data

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Reference no: EM133736503

Question

Imagine you are a consultant for ABC Consulting. Your job is to help your client produce better business plans and outcomes by providing analyzed digital data. Use the Marketing Analytics Processes and follow the instructions to complete the required assignments. You are expected to present your final work as the solution to a business challenge you've identified for your client. Your team is free to choose any client company. There are three parts to Milestone 1.

Part I. Provide company background/history and category trends. Describe the company background/history that you can find. Describe how successful this company has been throughout its history (e.g., sales, traffic, etc.). Describe how this company has been positioned in the past, noting what its brand stands for, who their target customers are, what those customers want or need, and how this company is different from its competitors. Provide industry trends and your brand's current position.

Reference no: EM133736503

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