Reference no: EM133006199
BSBOPS601 Develop and implement business plans
Assessment Task
Demonstrated ability to:
• Identify organisational and legislative frameworks relevant to the development of a business plan
• Review market requirements for the organisation's products and service
• Identify and assess business requirements, objectives, competitors and established plans
• Develop performance objectives and measures for business plan in consultation with relevant stakeholders
Demonstrated ability to:
• Identify organisational and legislative frameworks relevant to the development of a business plan
• Review market requirements for the organisation's products and service
• Identify and assess business requirements, objectives, competitors and established plans
• Develop performance objectives and measures for business plan in consultation with relevant stakeholders
• Identify financial, human and physical resource requirements for the business
• Develop business plan
Develop a business plan
You are a Business Development Manager, recently employed by ABC Contact Services Pty Ltd (Refer to Appendix 1).
The Managing CEO of the company asked you to:
• Review the current business operations
• Conduct an internal and external business analysis
• Develop a draft business plan and consult with stakeholders before you finalise it
• Review the implementation of the business plan
This task will focus on reviewing the business environment and writing the business plan.
Please refer to Appendix 1 - Scenario and Appendix at the end of this assessment document to complete this task.
This task comprises of the following assessment methods:
o Product-based
o Direct observation of Role-Play
o Case Study
o Other (specify)
It has been designed to evaluate your ability to/competency in:
• Identify organisational and legislative frameworks relevant to the development of a business plan
• Review market requirements for the organisation's products and service
• Identify and assess business requirements, objectives, competitors and established plans
• Develop performance objectives and measures for a business plan in consultation with relevant stakeholders
• Identify financial, human and physical resource requirements for the business
• Develop business plan
• Communicate the business plan to all relevant stakeholders
• Test performance measurement systems and refine, where required
• Provide an analysis of the strengths and weaknesses of the business plan
Your assessor will be looking for demonstrated evidence of your competency in the above.
You are required to address the following:
• Task 2.1 Prepare to write the business plan
o The Case Study and consult with stakeholders to understand the business environment and requirements of the business plan
• Task 2.2 Business Plan
o Write the business plan
• Task 2.3 Communicate the business plan
o Communicate the business plan and gather feedback
o Determine strengths and weaknesses of the business plan
Complete the following activities:
You are a Business Development Manager, recently employed by ABC Contact Services Pty Ltd (Refer to Appendix 1).
ABC does not have a current formalised business plan. The company has grown substantially in the past years, and management had little time to dedicate to a formal planning process.
The CEO hired you to apply appropriate techniques and proper documentation to formulate and document the business plan.
The CEO asked you to develop a business plan to support three or more of the following strategic priorities:
• Improvement of customer service operations to enhance the reputation of the business as a quality service provider (differentiation strategy)
• To establish a culture of innovation to support continuous improvement
• Competitive pricing through the progressive decrease of operational costs
• To increase market share for services to SMEs by 7% by the end of the next financial year
• To expand the business footprint interstate by open a second headquarter in Sydney by the end of 2022
• To use digital marketing strategies to drive an overall increase in sales (min. 30% across all products) in 2022
• To increase sales of the live virtual reception services: 20% in two years
• To establish the brand as one of the top three in the Australian market in the next three years
When developing the business plan, use the information gathered from your research and your planning skills to determine the best objectives, timelines and resources for your plan.
Task 2.1 Prepare to write the business plan
Prepare to attend a briefing session with the trainer and assessor in week 2 of class. The trainer and assessor will play the role of the CEO in the organisation in simulated work conditions.
The briefing session will be an opportunity to:
• Clarify the Case Study (Appendix 1)
• Review the pre-existing strategic, business and operational directions of the organisation.
• Analyse and interpret the business vision, mission, values and objectives in consultation with the CEO.
• Understand the market requirements for the product or service and discuss possible customer needs.
• Discuss what strategic priorities the business plan will support and confirm them.
• Discuss the organisational and legislative framework relevant to the development of the business plan.
• Identify the key performance objectives and measures for the business plan.
• Obtain approval from the CEO to proceed with the business planning process.
To prepare for the briefing session:
• Read Appendix 1
• Briefly research the industry and market in which the organisation operates
• Determine the focus of the business plan
The trainer and assessor will validate your participation in the briefing session and provide feedback in the marking sheet.
In their role as CEO, the trainer and assessor will provide approval to proceed with the business planning process and document the approval in the marking sheet.
If you are absent from class, it is your responsibility to make alternative arrangements with the trainer and assessor to attend a briefing session in the simulated work environment.
Task 2.2 Business Plan
Develop the business plan.
• When developing the business plan, it is advisable to brainstorm ideas and conduct research work in a group setting to simulate a real work environment where you would work with different stakeholders, use a diverse range of expertise and seek inputs from others.
• Consult with the trainer and assessor (the CEO in the simulated work environment) and other classmates (who will play the role of different stakeholders in the organisation in simulated work conditions). The trainer and assessor will validate that consultation occurred on the marking sheet.
• Provide an appropriate reference when sourcing information.
• Use Template 1 and follow the instructions.
Task 2.3 Communicate the business plan
A. Consultation
Circulate the business plan for feedback:
• Schedule a time with the trainer and assessor in week 4 of class.
• Ask two of your classmates to play pertinent stakeholders in the organisation and review your business plan in simulated work conditions: a business partner and a financial controller.
• The review will be in a meeting setting where you will present/illustrate the business plan developed in Task 2.2.
o Presentation time (when you illustrate the plan and engage with the stakeholders) is 20 minutes.
o Feedback time to complete the feedback form is 10 minutes.
o The feedback will cover:
» The strengths and weaknesses of the business plan, including a recommendation for improvement.
» A review (test) of the performance management system you included in the business plan.
» An analysis of the effectiveness of the business plan: is it realistic? Do you have enough resources to implement it? Does it align with the strategic direction of the company? Etc...
• Present/Illustrate your plan (sharing your screen in a zoom meeting or showing the plan from your laptop, for example)
• Your classmates will play the role of pertinent stakeholders in the organisation (a business partner and a financial controller). They will listen to your presentation, ask for further information and provide feedback.
• Provide the stakeholders with the feedback form (Template 2) before the presentation in soft or hard copy to take notes.
• Ask your classmates to complete the feedback report, sign and date.
• Provide evidence that the feedback reports were completed: a scanned copy of the two forms attached to your submission.
• Take the feedback received into consideration and finalise the business plan in Task 2.2 before submission.
B. Strengths and Weaknesses Analysis
Analyse the strengths and weaknesses of the business plan based on the feedback received in Task 2.3A.
Outline two (2) strenghst and two (weaknesses). Explain how you would improve the business to respond to the identified weaknesses.
C. Email
Write an email (Template 3) to relevant parties (managers/supervisors of department impacted and/or involved by the business plan ) and brief them about the plan:
• Outline the content of the plan
• Be clear to ensure understanding of performance requirements and timeframes
• Attach the business plan to the email
The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.
(100-150 words)
Attachment:- Assessment Task 2.rar