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1. What is involved in developing a business plan for production and supply of products? What role do retailers play in achieving the important flexibility that is so important to efficient and timely supply of products?
2. What is involved in developing a business plan for production and supply of products? What role do retailers play in achieving the important flexibility that is so important to efficient and timely supply of products?
3. Mobile marketing is gaining ground. What do you think about the practice of companies making increased use of our cell phones for marketing purposes? What are the pros and cons of marketer's ability to track a consumer's location (Geo-location marketing) and "push" advertising for nearby businesses to their cell phones? Some businesses use a more traditional Ad and others use text messaging. In your opinion is this helpful or not?
Discuss the three major pricing strategies in relation to Smashburger. Which of these three do you think is the company’s core strategic strategy?
How do the five competitive forces in Porter’s model affect the average profitability of the industry? For example, in what way might weak forces increase industry profits, and in what way do strong forces reduce industry profits? Identify an industr..
Read the United States Postal Service Case found on p. 271 of the text. Discuss the following in your post: The organization’s strategy, as presented by the Postmaster General in 2011. Has the United States Postal Service become leaner, smarter, and ..
Thinking of the evolution of marketing, and its noted eras of development, which era would best characterize the mindset expressed by Dr. Ferguson and his physician colleagues at Scott County Medical Clinic? How does this philosophy go againnst moder..
President Trump was justified in pulling out of the recent Paris Accord on Global Warming because US compliance wll be too costly in terms of lost jobs
Propose two (2) creative strategies that Carnival Cruise Lines could adopt in addition to current efforts in order to improve its image and regain its customer base.
Do you think would be possible to target multiple target markets with one fitness center or should you look to specialize and target one customer segment only
What types of control criteria would you expect these companies to use in evaluating their operations and determining how well they are doing?
Describe some of the assumptions behind the TVM calculations. How do these assumptions limit our application of these calculations?
The production process for a video game console has 10 major steps. calculate the total percentage of error-free product manufactured.
Should a marketing manager or a business refuse to produce an "energy-gobbling" appliance that some consumers are demanding? Should a firm install an expensive safety device that will increase cost but that customers do not want?
A consumer researcher wants to understand the attributes that guide consumers’ preferences when deciding among different brands of laundry detergent. She asks consumers to compare alternatives across levels of attributes, such as price, gentleness, a..
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