Business or organization rests firmly on their reputation

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The success of any business or organization rests firmly on their reputation. Take a field trip to the Internet. Find information on one of these unsuccessful examples of crisis management: Ford and Firestone, Exxon, BP oil spill, Japan's nuclear reactors, Toyota, RIM (Research in Motion) or Apple's iPhone. What did they do wrong? How should they have handled this crisis management communication more effectively? Why was this a missed opportunity?

Reference no: EM131145025

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