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Reference no: EM133391225

Business of Licensing

Professor Barn: Trachtenberg Vera Wang is a well known designer with many outstanding achievements in the fashion industry to her credit.

1. Please research her background as to how she achieved her current position in the fashion industry

2. What is the DNA of her brand and does it hold for all items?

3. How is Vera Wang able to sell her brand name in various distribution channels and maintain her status in the industry?

4. Be sure to include the sources of your information in your write up. Include your insight into Vera Wang by exploring the various videos and interviews about Vera that are posted on the internet.

5. What have you learned about our industry from your research?

6. What are your thoughts on the extent of her offerings in the marketplace?

Reference no: EM133391225

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