Business of gathering-selling names for marketing ventures

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One day we run into a friend from college, who is operating a direct mail company which is in the business of gathering and selling names for marketing ventures. Her company has no privacy policy and she does not provide an opportunity for people to "opt-in" or "opt-out" of the marketing lists. You have a database of contacts based on your own sales efforts. She offers you the opportunity to share databases - for each name you submit to her marketing database, you will receive $100. Your database currently has 6,000 names from people who have asked you for information about the product and to whom you have made presentations. Many of the people in the database are your current customers.

Who is the ethical actor in this dilemma?

Who are the stakeholders (example: customers, shareholders,etc.)?

What 3 assumptions can we make about this problem?

Reference no: EM132837786

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