Business models means from information systems perspective

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Question: "When we compare FreshDirect's value chain to traditional rivals, there are differences across every element. But most importantly, the elements in FreshDirect's value chain work together to createand reinforce competitive advantages that others cannot easily copy. Incumbents would be straddled between two business models, unable to reap the full advantages of either."

Can someone please clarify what straddled between two business models means from an Information Systems perspective?

Reference no: EM133216939

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