Business model then analyze its business-level strategy

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Reference no: EM132246017

Strategy Analysis of APPLE

a. Examine Apples’s business model then analyze its business-level strategy, in particular its appropriateness for strategic positioning.

b. Discuss:

i. Cost or differentiation strategy. Does Apple have differentiated products or services? If so, what is their basis for competitive differentiation?

ii. Market approach. What is the Apple’s approach to the market? If it segments the market, identify the scope and its competition.

c. Identify which generic business strategies the firm employs. Is Apple leveraging the appropriate value and cost drivers for its business strategy? Why or why not?

d. Identify the firm’s corporate strategies, such as those for growth or innovation.

Discuss:

i. Apple’s growth strategy, such as acquisitions, mergers, and industry cooperation.

ii. What is Apple’s innovation strategy? Does it rely on incremental or radical innovations? What are the competitive implications of Apple’s innovation strategies

Reference no: EM132246017

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