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Business model generation

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In reference the book "Business Model Generation" by Alexander Osterwalder & Yves Pigneur, how does "Brainstorming New Business Models" by answering the What if questions impact successful businesses?

Reference no: EM131290606

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Business model generation : In reference the book "Business Model Generation" by Alexander Osterwalder & Yves Pigneur, how does "Brainstorming New Business Models" by answering the What if questions impact successful businesses?
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