Financial plan: Sales, costs, profit, breakeven and cash-flow (not the balance sheet) 20% Business Model Poor summary financial information (sales, costs, profit, breakeven and cash-flow). Omissions and/or inconsistencies with other elements of the business model. In-class test (if tested) The answer demonstrates apoor understanding and justification for the financial information (as requested in test). Realism and practicality. Overall presentation, including clarity of English. 10% Business Model Some unrealistic and/or impractical elements. Adequate presentation and/or clarity of use of English. In-class test The two test answers are adequate but short in length and lacking in real depth of evidence. There is scope for the work to be better organised. Mistakes in grammar.

Resources: Human, social and financial capital available and needed 20% Business Model Some evidence of analysis of the available human, social and financial capital available and that required for the start-up. No analysis of gaps and how they will be filled (e.g. financing of business). In-class test (if tested) The answer is a basic discussion of the resources available and/or required for the project (as requested in test) but demonstrates a poor understanding of how resource gaps might be filled.

Marketing plan: Marketing mix at launch and early development and potential for scalability 20% Business Model Insufficient detail or thought given to marketing mix at launch and early development. Some omissions and/or inconsistencies. Scalability considered but insufficient detail. In-class test (if tested) The answer provides a basic discussion of and justification for the marketing mix and/or scalability potential of the project (as requested in test), but lacking real depth or analysis. There are omissions and/or inconsistencies. Operations plan: Key activities, risks (and their mitigation), partnerships 20% Business Model Adequate but incomplete identification of key activities, risks (but poor mitigation) and potential partnerships. In-class test (if tested) The answer is a basic discussionof and justification forthe key activities, risks (poor mitigation) and/or potential partnerships (as requested in test).

Value proposition(s) and target market segment(s) 10% Business Model Basic value proposition with some inconsistency and basic market segmentation and identification of target market(s) leading to potential to build customer relationships, including branding. In-class test (if tested) The answer is a basic discussion of the topic but withpoor evidence or support for the specific value proposition, market segmentation and/or the building of customer relationships (as requested in test) that underpins the business model.

Pass – 40-49% Description of the business idea and marketand competitor analysis 10% Business Model Basic business idea without strong originality. Basic market and competitor analysis. No evidence of strong competitive advantage. This element will not be tested in-class

• Evidence understanding of the planning process in developing a business idea • Demonstrate the capacity for the design, development, and thorough analysis explicate in developing a business model for an opportunistic commercial or social venture • Evidence financial planning through quantification of resource need and availableto launcha business venture • Reasonable discussion and evaluation within the in-class test on two specific (undisclosed) parts of your business model