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Business metrics and data governance contribution

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As a hypothetical example, consider Pepperdine University is initiating a new business intelligence initiative to help business leaders make more informed business decisions. The initiative includes enrollment data (e.g., application trends, enrollment targets, application quality), marketing spend (spend, spend/student, spend/application), marketing outlet (e.g., radio, TV, Facebook, Google), and student performance (e.g., GPA, attrition, student satisfaction).

How might the Executive Steering Committee define success for this system including both business metrics and data governance contribution?

Reference no: EM133217584

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