Business memorandum about strategic marketing

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Reference no: EM132299559

Strategic Marketing

Write a business memorandum (memo) about strategic marketing.

Consider a working environment. It could be an organization of your interest, an organization where you have worked, or a fictional organization (e.g., a startup company). Think about the role of marketing in the organization and a product or service the organization currently offers. Now, think about strategies the organization is pursuing to market this product or service:

1. What is the market target?

2. Apply the following frameworks to analyze/propose the marketing strategies: Porter's Five Forces

3. Propose a S.M.A.R.T marketing objective for the 1 st quarter of 2019.

4. Identify one environmental force that matters the most for the marketing campaign.

Using the questions above to guide your thinking, write a memo of 500-600 words detailing the current marketing strategies of your chosen organization.

Reference no: EM132299559

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