Business marketing communication-advertising and sales

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Reference no: EM13726209

Business Marketing Communication-Advertising & Sales Promotion

Advertising supports and supplements personal selling efforts. The share of the marketing budget devoted to advertising is smaller in business than it is in consumer goods marketing. A well-integrated business-to-business marketing communications program, however, can help make the overall marketing strategy more efficient and effective.

We will also discuss systems for converting a strategic vision into a concrete set of performance measures, the function & significance of marketing control in business market management, the value of dashboards, and the importance of execution to the success of business marketing strategy.

Reference no: EM13726209

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