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Business market segmentation

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Assume for a moment that you are in marketing for Staples (the office supply company) and that the clients you are responsible for are business users (not end-user consumers). What five business market segmentation variables do you think will be most useful to consider as you move toward homing in on the Staples business target markets with the best ROI? Justify your choice of each.

Reference no: EM133247502

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