Business luncheon with two prospective organizations

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Reference no: EM132080402

You are at CRM consultant having a business luncheon with two prospective organizations. Both of them are excited to implement some type of CRM (Customer Relationionship Management) strategy but have asked you what CRM actually is and how would you define it.

DIRECTIONS: Give a detailed explanation of what CRM is. Define CRM and provide details. Provide one external reference and give an example. Your submission should be a MINIMUM OF 150 words.

Reference no: EM132080402

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