Business logic of sustainability ray anderson

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Ray Anderson: The business logic of sustainability Ray Anderson offers a solution to a huge problem, with the requisite focus on climate. And the solution he offers is to the biggest culprit in the massive mistreatment of the earth humankind, and the resulting decline of the biosphere. Shows concern of what the World be like for our children's future. How it should be a crime that we destroy our children's future. Better business model, a better way to bigger profits. Ray Anderson increased sales and doubled profits while turning the traditional "take/make/waste" industrial system on its head. Ray Anderson shares a powerful vision for sustainable commerce. What are the hurdles to every business engaging in such practices? Government policies need to incent outcomes and be more clearly connected to sustainability. Consumers do not regularly factor sustainability into their purchase decisions. Organizations have trouble communicating their good deeds credibly and avoid being perceived as greenwashing. Those companies that try leading the sustainability frontier often end up losing.

THE TOP TEN REASONS WHY BUSINESSES AREN'T MORE SUSTAINABLE - Ivey Business JournalLinks to an external site.

Please read the statement above and response with your opinion.

Reference no: EM133212416

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