Business-level strategy to increase overall satisfaction

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Reference no: EM133480020

1. Review the Aldi case study on your textbook.

1. Assess your satisfaction with Aldi and make recommendations about how the company could modify its business-level strategy to increase your overall satisfaction level and attract new customers.

2. Provide specific examples to support your response.

2. Analyze the five business-level strategies discussed in Chapter 4:

1. Determine which strategy most likely applies to Aldi.

2. Determine how a shopper's experience might change if it switched to one of the other four (4) strategies (your choice). Explain your rationale.

Reference no: EM133480020

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