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Business level strategy of differentiation

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-When Walmart decided to incorporate grocery stores into some locations and created "supercenters," was this a business level strategy of differentiation or a corporate strategy of diversification? Why? Explain your answer.

-Franchising is widely used in the casual dining and fast food industry, yet Starbucks is quite successful with a large number of company-owned stores. In 2016 Starbucks had more than 7,800 company-owned stores in the United States. How do you explain this difference? Is Starbucks bucking the trend of other food-service stores, or is something else going on?

Reference no: EM132646035

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