Reference no: EM133284566
Questions
1. Which of the following questions is the only one addressing business-level strategies?
A. How will a firm compete in a particular industry?
B. Why is a firm competing in a particular industry?
C. What industry is a particular firm competing in?
D. Who is a particular firm's competitors?
2. After opening your electronics store, you want to pursue a differentiation strategy. Which of these is the best example of how you could achieve this?
A. Sell your products at a lower price than any other electronics store in Greenville
B. Offer a 30-day buyback guarantee to entice more customers to shop at your store
C. Host weekly sales and raffle prizes, unlike the other stores
D. should Create a unique shopping experience that allows the customer to come and have a total "technology makeover," catering to all of their different electronic needs
3. What does it mean if a company has a business-level strategy that has a cost competitive advantage with a broad target market?
A. Attracts a large customer base while keeping costs low
B. Attracts a small customer base while keeping costs low
C. Attracts a large customer base while keeping costs high
D. Attracts a small customer base while keeping costs high
4. Lyndse recently opened a new cothing store setting clothing basics geared towards college students. She offers moderate prices but hasn't made as many sales as she had hoped for. Which of the following should Lyndsie consider in order to bring her company away from the "Stuck in the Middle classification?
A. Open more stores in nearby locations
B. Sightly lower her prices to be a little closer to those of her competitors.
C. Alter her clothing to appeal to local college students, offering themed and gameday clothes
D.increase prices to give off the impression of luxury products
E. Nothing she isn't in the category of "Stuck in the Middle" firms
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