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Business level and functional strategies

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Reference no: EM132551934

Under levels of Strategies, explain how Corporate level, Business level and functional strategies defer?

a. If a budget airline has taken the following Corporate level strategies, what would be your suggestions for respective Business level and Functional level strategies

i. Keep cost and fares down (Increase profitability)

ii. Superior on time arrival record. (service standards)

iii. Keeping passengers happy (Customer service)

Reference no: EM132551934

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