Business intelligence and business analytics

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After reviewing the key features of business intelligence and business analytics, why do you think firms are increasing the use of these tools? What do you see as the benefits of firms utilizing business intelligence and business analytics? What potential drawbacks do you see with firms utilizing these tools? Research some of the most popular business intelligence or business analytics tools used today.

Reference no: EM132572626

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Business intelligence and business analytics : After reviewing the key features of business intelligence and business analytics, why do you think firms are increasing the use of these tools?
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