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Student Teams will select a company or an organization as the course project. It is recommended the company or organization currently collects and uses (in some form) analytics to develop reports and/or make business decisions. It is important the team can access company information. A privately-held company/organization can be a challenge in terms of collecting data unless a team member is an employee of the company/organization and has prior approval to access information. Teams should not select a company or organization with a market capitalization of more than $1 billion or less than $5 million. The course instructor will need to approval all exceptions to the rule.

1. Select a company/organization as the course project.

2. Provide a detailed outline of the company/organization in terms of its industry, product/service, history, corporate structure, top financial components (revenues, expenses and profits or losses), corporate objectives, mission/vision/values, customer base, value proposition, and competition.

3. Discuss the types of business intelligence standard for the industry that covers the company/organization

4.1 (Based on Toyota Company) Discuss the types of business intelligence/data gathering/data warehousing used by the company/organization.

4.2 how the company/organization's business units/segments use the data to improve financial success, customer service, product/service quality, product/service development/improvements, operations (supply chain), sales and marketing.

Reference no: EM132694175

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