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"Business Intellectual Property"
There are many examples of business disputes involving intellectual property. GIVE A REAL EXAMPLE of an active dispute involving a patent, copyright, trademark or trade secret and summarize the main points of your findings. Then, predict what you believe will be the outcome of the dispute for the example you provided. Please justify your response.
Which of Porter's Five Forces are contributing most to the demise of Coach? What, in your opinion, would be the key differentiating features sought among handbag customers? What could Coach do to re-earn lost business? Explain.
How might the "digital self" differ from a consumer's self-concept in the real world, and why is this difference potentially important to marketers?
Mattress Wholesalers, Inc., is constantly trying to reduce inventory in its supply chain. Last year, cost of goods sold was $7.5 million and inventory was $1.5 million. This year, cost of goods sold is $8.6 million and inventory investment is $1.6 mi..
As the owner of your fictitious company, please develop a new model for an effective communication strategy as you are not happy with the one that is currently in place.
You are the proud owner of Tasty Pastry - a company that specializes in the creation of very tasty cakes, pies, croissants, strudels, turnovers, and so on. Explain how you would build intellectual capital specifically for your company. Use examples s..
The PRIMARY BENEFIT in using the MARKETING PROCESS is to:
Which of the following statements describes a benefit of a structured interview format? The reason a reaction level of training evaluation is marginally useful is because
You are the new HRM manager for a clothing company. The HR processes are currently completed manually. You were hired because the company is about to open three more stores (there are currently three stores). Your first task is to create a plan to im..
Being new to the cuckoo clock business you are considering bringing 3 people with you: your business mentor that is conservative in the way they do business, a cousin that sells watches but can be cocky and arrogant, and a friend that repairs grandfa..
Linda Frieden is thinking about buying a new car. She is considering three different car models: car 1, car 2, and car 3. An important factor for Linda is the price. She has determined that car 1 is equally to moderately preferred to car 2. Car 1 is ..
Years ago in the overnight delivery business, providing package tracking capability gave some firms a competitive advantage. Now, all firms must offer this capability simply to be in this line of business. This is an example of ______________ becomin..
Langton describes four artifacts of an organization’s culture that can be used to “read” the culture: stories, rituals, material symbols and language. Describe two of these artifacts that you have experienced or discovered in the company that you are..
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