Business have been asked to undergo radical changes

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1. Many employees in business have been asked to undergo radical changes in how they do their jobs. Give an example of a time where you faced a major change or someone you know faced a major change (it could be a friend, relative, classmate, etc.) and discuss resistance to the change. How was it overcome? How did the company try to overcome resistance? Please give well thought out responses.

2. An auto dealership is attempting to determine the preferences of its customers. The dealership has employed your marketing research firm to determine the specific features of automobiles most desired by prospective customers. Discuss how you will construct a scale to achieve that objective.

Reference no: EM132245036

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