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Assessment "Business Functions and benefits".
Marketing has been defined by various scholars at various points of times; it can be broadly referred to a set of strategic activities that are deployed by an organization in an attempt to communicate with a potential audience of consumers. It is a key function that keeps any business alive because all the efforts of marketing activities produce results by bringing the product or service to the customer.
PART I
a. Role and activities of marketingb. Marketing Tools: Product Life Cyclec. Why marketing is important in achieving its business strategy
PART IIa. How marketing, operations and HR functions work together to satisfy customersb. Maximizing Financial resultsc. Four critical business functions
Please include references in end of the report
Word Limit: 2500-3000
References: #Required
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