Business function and function of marketing

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1. Why do you think those who make packaged consumer goods spend the most on marketing?

2. Based on what you've learned about business and marketing, consider and discuss how marketing impacts and is impacted by the global economy.

3. Imagine that you are opening a self-serve frozen yogurt store. List at least five functions of marketing for this business and explain what activities would need to happen to complete them.

4. Explain how pricing is both a business function and a function of marketing. Be sure to explain the focus in each context and how they differ.

5. Explain the role of each of the following employees at a fast-casual burger restaurant and how they could support the total marketing concept that included using only fresh, local ingredients:

counter employee

kitchen manager

business owner

Reference no: EM133101768

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