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Topic: The impact of Information Systems on Business Objectives
According to Kenneth Laudon, business firms invest heavily in information systems in order to achieve the following six strategic objectives:
Operational excellence
New products, services, & business models
Customer and supplier intimacy
Improved decision making
Competitive advantage
Survival
Show examples of how technology improved their business operations.
Explain, in detail, what subset of the above strategic objectives applies to your case study and how the use of technology impacted the achievement of these objectives.
Incorporate concepts outlined in the Laudon text to support your discussion.
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