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Judy Garcia is co-owner and CEO of Jock & Judy’s, a sports bar and memorabilia outlet. Garcia opened her first location about eight years ago and added two more stores in the last two years. The stores are located in Louisville, Cincinnati, and St. Louis. Judy has been using the following slogan in much of her print media for about a year: “Just Eat It – At J & J’s Sports Bar.” Judy has just received a letter from an attorney for Nike, Inc. informing her that they consider Garcia’s use of the slogan “Just Eat It” to be an infringement of their trademark slogan “Just Do It.” Garcia cannot decide whether she should discontinue her use of the slogan or take on the giant corporation. If Garcia has to change her slogan now, she will have to cancel thousands of dollars of promotional materials. She also is concerned that if she changes the slogan and advertising campaign, it will send a message that her business is unstable. (This activity was modified from the Dickson, Maxwell, and Kurtz, 2001, teaching case and also is cited in Sports Law (2014, p. 631). What business factors will Garcia need to take into consideration in deciding how to proceed?
Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..
Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..
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An analysis of the holding costs, including the appropriate annual holding cost rate.
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Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.
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Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.
Ccompare the effectiveness of different leadership styles in different organizations
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