Reference no: EM132900708

Write the paper on UBER to the following questions. In your response, include specific examples and incorporate concepts and terms according to the business ethics and legal environment course.

1. Corporate Culture: Describe the corporate culture of the uber Company. How does this culture compare to other cultures you have read about or worked with? What are the strengths and weaknesses of this type of culture? Did the Company have a Mission Statement? Did the culture track the Mission Statement? Can you identify specific reasons why you believe the culture was different than these professed mores and goals? How much of the culture at the Company came from the top-down as opposed to the bottom-up? Were you in a position to make changes or suggestions to the corporate culture? Did you do so? If so, what were the results? If you were to start a company of your own, what lessons in corporate culture could you take from the Company?

2. Marketing Ethics: Who were your customers at uber? Were sales and marketing a major point of discussion within the Company? What sort of tactics and strategies were employed in order to maximize sales? Did you ever feel that the Company was acting unethically towards its customers via its marketing and sales techniques? How? If you were CEO for a day, how might you change these tactics to make them more ethical? At what point in the marketing process does "hard selling" become unethical? At what point does manipulating a customer's sales choices become deception or lying? Did you ever feel that those lines were being crossed in your Company? How?