Business development report for a small and medium sized

Assignment Help Marketing Management
Reference no: EM13826699

In your role as the newly appointed Business Development Manager for a small to medium size enterprise located in your domiciled country, you have a brief to present to the business directors upon your insights in relation to their international market development goals over the next 3 years. Your specific task is to relate your views to a stated organization of your choice, in relation to their current market contexts and future country ambitions.

In particular the report must address the following factors:
• The challenges of funding overseas business successfully especially in relation to working capital management.
• International marketing failures and risks to be avoided.
• How to assess the commercial attractiveness of international business opportunities.
• The realities of standardization vs adaptations of marketing mix.
• The essential components of a market entry and market penetration plan for a ‘non-domestic' country market destination.

Additional Requirement

The question lies from Marketing and it is business development report for a small or medium sized enterprise for entering into international markets. Various questions such as funding for overseas operations, international marketing failures and risks to be avoided, assessing attractiveness of international business, etc have been answered in the solution.

Word limit 3800

 

Reference no: EM13826699

Questions Cloud

Calculating the current value of stock-expected stock price : What is the current value of the stock and the expected stock price at the end of each of the next three years? What is the expected dividend yield and capital gains yield for each of the next three years?
Expected stock price of a company : Medical Corporation of America (MCA) has a current stock price of $36 and its last dividend (D0) was $2.40. In view of MCA's strong financial position, its required rate of return is 12 percent.
Relationship between shinto and buddhism in japan : Historically speaking, what has been the relationship between Shinto and Buddhism in Japan? How did Shinto get caught up in the affairs that led to World War II
Calculating intrinsic values of stocks of two companies : A person is considering buying the stock of two home health companies that are similar in all respects except the proportion of earnings paid out as dividends.
Business development report for a small and medium sized : Business Development Report for a Small and Medium sized Organization
What is the relation of the imperial family to this myth : Describe the creation myth that Shinto employs to explain the beginning of the Japanese people. Do you think it is meant to be understood literally or metaphorically? What is the relation of the Imperial family to this myth
Realized rate of return for municipal bonds : Six years ago, Bradford Community Hospital issued 20 year municipal bonds with a 7% annual coupon rate. The bonds were called today for a $70 call premium - that is, bondholders received $1070 for each bond.
Calculating the current market price : Minneapolis Health System has bonds outstanding that have four years remaining to maturity, a coupon interest rate of 9% paid annually and a $1000 par value.
Current value of a bond with annual coupon : Twin Oaks Health Center has a bond issue outstanding with a coupon rate of 7% and four years remaining until maturity. The par value of the bond is $1000 and the bond pays interest annually.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd