Business development of multinational corporation

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Reference no: EM132287687

1. One component of product in a marketing mix is ________.

a. sales promotion

b. the company image

c. the point of purchase

d. personal selling

2. Which of the following generally does NOT result in a cost competitive advantage?

a. Maintaining older service delivery method

b. Government subsidies

c. Product design

d. Efficient labor

3. Which statement is true of natural resources in terms of global trade or a country’s economy?

a. Petroleum is the only natural resource that affects international marketing.

b. Vast differences in natural resources result in minor shifts of wealth among countries.

c. The past decade has witnessed the discovery of an abundance of natural resources.

d. Steep declines in the price of oil had a negative impact on America’s oil producers.

4. Which of the following is a similarity between joint ventures and licensing agreements?

a. Both depend heavily on contract manufacturing.

b. Both involve joining with a foreign company to create a new entity.

c. Both are free from government interference.

d. Both are free from risks.

5. Which of the following is true about the different stages of business development of a multinational corporation?

a. The third stage has evolved primarily due to the Internet and involves mostly high-tech companies.

b. In the second stage, companies operate in one country and sell into others.

c. In the third stage, multinationals operate an entire line of business in another country.

d. The top executives and core corporate functions of a multinational corporation operate in the same country.

6. Which statement correctly states the relationship between a country’s political structure and actions and businesses?

a. Regulations do not help businesses grow and prosper.

b. International politics rarely affect business laws.

c. Government-owned industries and centralized planning tend to decrease as rights of private property increase.

d. Regulation does not burden businesses or make it difficult for them operate.

7. Which of the following is a tool that governments use to exclude companies from countries with which they have a political dispute?

a. Tariff

b. Boycott

c. Exchange control

d. Market grouping

8. Given current demographics in the United States, Millennials:

a. are now greater in number than Baby Boomers.

b. have been the least affected by the Great Recession.

c. are less interested in technology than any other group.

d. spend the most on food than any other cohort.

9. Which of the following is NOT a key provision of the Patient Protection and Affordable Care Act?

a. A worker can be denied coverage for a preexisting condition.

b. Workers cannot be denied coverage.

c. Large employers must offer coverage to full-time workers.

d. Young adults can stay on their parents’ plans until age 26.

10. Which of the following statements is true of the attitude of teens in the United States?

a. Most teens are influenced by traditional advertising, sales reps, and word-of-mouth recommendations than any other cohort.

b. According to a Packaged Facts study, 75 percent would rather have a new pair of shoes than 50 new MP3 downloads, and 63 percent would choose a new pair of jeans over concert tickets

c. Teens spend more on food than any other cohort group.

d. Most teens prefer to carry out offline shopping

11. Which of the following is an American value?

a. Achievement orientation

b. All of the above

c. Upward mobility

d. Self-sufficiency

Reference no: EM132287687

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