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Business development manager in a reputable company

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Reference no: EM132893861

You have recently been employed as a business development manager in a reputable company in Ghana. Due to intense competition within the business environment and the changing trends in the consumer tastes and preferences, you have decided to develop a strategy for the company. With your knowledge in the strategic management process, discuss the steps you will follow to develop the strategy.

Reference no: EM132893861

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