Business customers and individual customers

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Reference no: EM132191998

1. A printing company has both business customers and individual customers. Business customers usually require a higher volume of printed materials on a more frequent basis than individual customers do. With the discrepancy of print volume between the two groups, which type of competitive bid process would you expect the printing company to offer to its two types of customers?

a. The printing company would offer large market competitive pricing and impersonal pricing for b2n and a specific price tailoring for a B2C pricing.

b. The printing company would offer both B2B and B2C receive the same type of competitive bid process and pricing

c. The printing company would offer specifically tailored pricing for a specific business customer's needs and a more generic competitive pricing for the individual customers.

2. Nicholas is the channel manager for a scientific equipment manufacturer, Biocompare. He communicates various shipment sizes and dates with the transportation company that moves equipment to and from the Biocompare's warehouse. For example the Neuroscience lab has placed an order of 100 Rodent treadmills, and next month a large shipment of rodent treadmills will be ready for warehousing. The communication of dates, orders, timing, expectations, and coordination of schedules is passed up and down the channel through individuals. This is an example of which type of flow in distribution channel?

a. negotiation flow

b. product flow

c. information flow

Reference no: EM132191998

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