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Business competitive advantage

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Reference no: EM133096257

Unique selling proposition (USP) defines your business competitive advantage. How is your business unique in the market? What differentiates your business from others in the market? What makes your business stand out from your competition? How will your products/services succeed in the market where others may have failed? What gives your products/services the edge?

Create a perceptual map to define your USP and include it in your business plan report.

Consider using simple online tools such as the one linked below to create your perceptual map outlining your strategic position in the market:

https://online.visual-paradigm.com/app/diagrams/#diagram:proj=0&type=PerceptualMap&gallery=/repository/0c3e859b-2885-4a79-b3df-2b25778ba616.xml&name=Perceptual%20Map%20Example

Reference no: EM133096257

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