Reference no: EM132975635

Case Study: The Business Case for Company Culture

SANORTIA, an American oil and gas firm started as a modest, 23-person enterprise with big ambitions in 1967. Today, the company employs over 2 lakh people in 70 countries who work in various fields, such as accounting, engineering, retail, oil field, and more.

The gas prices had been continuously falling for over a year when John Brown was hired as CEO of SANORTIA in March 2008. He recognized that his company would need both a clear strategic direction and a culture shift to execute to remain in the market.

Next, he and his team worked hard to identify highly targeted important business results in the areas of shareholder value, stakeholder knowledge, transparent procurement methods, and professional relationship growth. He presented the following cultural values to anchor and motivate the corporation toward attaining its organizational goals:

• It's all about upshots: pushing self to deliver superior results
• Take responsibility: taking responsibility and not blaming others
• Focused Execution: designing and executing with discipline
• Raising Trust: keeping commitments and fostering mutual respect
• Inform Me: seeking, giving, and acting positively on feedback
• Shared Accomplishments: working team with SANORTIA cross-functional teams for the common good

This strategic and cultural clarity helped the organization map a way forward and climbed above the economic crisis.

Question:

Explain how John Brown's objectives aided SANORTIA's growth from USD 5 billion to USD 23 billion in three years.