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You are a division manager of a computer software firm. You wish to find a supplier for microchips. You have already determined that you need the microchip. You have already determined what the general characteristics are for the chips that you need, and you have created a product specification. What stages remain in the business buying decision process for your team?
Communication Process
What is manipulative advertising? What is associative advertising? Give examples of advertisements that you consider manipulative. Does advertising socialize people to a life of consumption?
If you drop a hot rock into a pail of water, the temperatures of the rock and water change until both are equal. The rock cools and the water warms. Does this hold true if you drop the rock into the Atlantic Ocean? Explain your answer.
Research current distribution channels your retailer uses. Compare and contrast their approach with one of their competitors (i.e. Big W or Kmart). Discuss what their strategy for distribution might be, and why - exclusive, intensive, or selective
1. what does the phrase exchange relationship mean in relation to marketing? nbsp2. a sales manager at abc services
Choose a specific visual work to analyze for your Media Analysis Project (MAP). Your project can be on any media; print, photography, television, film, the Internet, etc. You will explore this topic in detail by using the six perspectives
What is relationship marketing and why is it important to understand and have as part of the marketing plan?
Considering intercultural theory, critically evaluate the limitations of cross-cultural theory. How can cross-cultural theory help adaptation.
Develop a comprehensive marketing plan to market your organization or program. Create a hypothetical health care organization or social program
1.Which medium has the lowest cost per thousand?
Explain the marketing for your company (COCA COLA). Price leadership, product differentiation, etc.
Case- Enterprise Rent-A-Car: Selling the Dream, Who are Enterprise's competitors, and what is the nature of competition in its markets
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