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1. Business and Product Information
a. Company overview: description, history, key people, location and subsidiaries, brands, and major products and services.
b. Mission and vision statements.
c. Product profile: name, classification, characteristic, distribution, product life cycle, sales history.
d. Product overview: problem statement and issues, marketing objectives, and aims of the campaign and media expenditures.
Red Lobster's closest competitor in the seafood-dining business is Joe's Crab Shack. Check out their Web site and compare it to Red Lobster's.
Michelle has asked you to send her a memo that explains the target market for MM's new product. Because a global market is under consideration.
An established hotel branded operator, Marriott is considering entering an emerging country and is assessing a governance mode that gives benefits of ownership
Think of the Demand Curve in economics, and also the supply curve. Which has a negative correlation?
What is Cost of goods manufactured using Capacity overhead rate as POHR before applying over/under applied overhead.
What are some leadership styles that you have observed at your workplace? Which do you hope to emulate?
Select a current product with which you are familiar, and pitch a new IntegratedMarketing Communication plan (IMC) to your client. Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power poin..
Make sure to discuss how using good business ethics can enhance their profitability. Discuss how you, as their consultant can help them to take an ethical approach to solving their problem
What are the laws when it comes to taxes? What forms do I have to fill out? The Internal Revenue Service publishes a "Tax Guide for Small Businesses" which can be reviewed at the IRS website. Make a list of any questions you might have
Explain the characteristics that distinguish advertising from other elements of the marketing communications mix. In particular highlight the differences between advertising and publicity.
How do you determine the type of forecasting to use and what type of forecasting is used in your organization? How does it relate to the goals of your business? Give examples of quantitative and qualitative forecasting in your organization?
Develop marketing plan for solar power products company in Australia.
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