Business and marketing strategies

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Reference no: EM1319454

1. What action would an organization that has adopted a reactor business strategy take when hearing a rumour that new product and distribution legislation was being considered in Washington?

2. As a marketer, you wish to maintain tight control over the behaviour of channel members. Which of Miles and Snow's four business strategies have you most likely adopted?

3. What type of changes, if any, do firms need to make when competing in global markets as opposed to only domestic markets

4. Although business and marketing strategies may have different specific objectives, they share broad goals. There are three dimensions that both business and marketing managers must consider when evaluating performance. Name the dimensions and give a concise but complete explanation of each.

5. What channels of distribution would you employ for the following products and why? What would you expect from your channel partners? A) fruit cups and B) pianos

Reference no: EM1319454

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