Reference no: EM13938114
Assignment brief:-
Environment scanning is a key stage during the strategic management process because the information gained in this stage through internal and external analysis will shape the formulation,implementation and evaluation of the strategy. this analysis stage involves gathering as much information and data relevant to accomplishing your vision. the focus of the analysis should be on understanding the needs of the business as a sustainable entity, its strategic direction ,competitive position and identifying initiatives that will help your business grow.
Your task is to analysis the external issues that can affect your strategic goals and objectives ensuring to identify both strength and weaknesses of the organisation as well as any threats and opportunities that may arise along the path your paper can include an in depth discussion of the following:
External analysis:
- assess the nature of the external environment
- examine current and potential environmental influences
- segment and position competition
- opportunities and threats
Learning outcome addressed and assessed in this assignment:
1-Assess the core areas of corporate, business and functional level strategy relevant to the international hospitality industry.
2-analyse the relationship between the global business environment and strategic decisions made by international hospitality organisations.
3-Apply judgement and skill in planning ,design and resource allocation when formulating and implementing a business strategy
4-Evaluate the role of operations in adding value and achieving sustainable competitive advantage in the hospitality sector
5-explain the importance of in depth analysis of both the organisation and external business environmental trends in assisting hospitality managers during the formulation of strategy
6-employ analytical skills to choose appropriate structures and cultures for the successful implementation of particular strategy
7-demonstrate sensitivity to global ,organisational and environmental context when evaluating the strategic position of hospitality organisation
8-discuss the business strategy clearly and professionally
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