These parts also do not seem to correspond fully to the task (there was a situation of a particular company described). The answers are too general. 4) Synthesis / Creativity / Application: Author was able to apply basic models used in the text. Adding some concluding articles to each question would help the readers to get the key findings of the research. 5) Evaluation: It is evident that author is definitely trying to clearly express his own idea/comments and offer recommendations. A significant portion of the whole text is based on author´s own opinions. This must be appreciated. Author should only build his own critical reflection on deeper analyses - this would definitely improve significantly whole paper."

SWOT analysis and Porter analysis are both adopted from one single source - author needs to search more different sources, combine then and critically evaluate in order to get more comprehensive overview about a given issue. 3) Analysis: Overall, the analytical side of the text is at sufficient level, author has answered all the posed questions. In part 1a deeper discussion about selected ratios (their importance, barriers) is missing. Parts 2A, 2B should be first better structured - highlighting key points and then particular technics for risk identification and risk management should be critically discussed.

The text should be justified (not left aligned). In-text citations are correctly applied at adequate places in the text. The list of literature is complete but the titles should be in alphabetical order. Word limit has not been met - only 1396 words which is, unfortunately, insufficient. 2) Knowledge & Understanding: The whole text is based on seven different sources in total. Although it is evident that the author is familiar with analyzed issues, it would help the readers to receive deeper theoretical background of selected problems including terms definitions and ratios explanation.

I need help re-writing the report as I was asked to resubmit the answers of the PDF with the notes below: "Feedback to student Samer Hassan m Almisehal: 1) Generic Skills: Communication and presentation: The text is structured logically into individual questions. The style of writing is fluent. The text itself (in part 2A, 2B) could be better structured (dividing particular parts in subparts, using bold, bullets, word/title highlighting etc.) and aligned in order to make the text more transparent and readable and to enable easier orientation in the text.

Analysis Excellent use of theoretical and conceptual models to guide analysis linked with a critical discussion of main themes. Has demonstrated an ability to discriminate in the use of more abstract concepts and techniques. Very good use of the theoretical and conceptual models with good critical discussion. Has applied a range of analytical skills with greater independence and understanding of more abstract data or concepts. Synthesis/ Creativity/ Application Logical presentation of themes with appropriate examples being demonstrated. Very good demonstration of synthesis. Models have been clearly applied to the argument. Very good account of main themes with sound application. Good attempt at applying models to the argument. Fairly good attempt at synthesising the salient points. Evaluation Shows clear evidence of in-depth critical reflection and evaluation of the argument by providing a robust defence of the opinions presented in the assessment. Shows evidence of critical reflection and evaluation and a fairly cohesive defence of the argument

Grading Criteria 70%+100 60-69% Generic skills: communication and presentation. Comprehensive and correctly structured assessment. Style of writing is very fluent and develops a coherent and logical argument. Excellent referencing. Well structured report which follows appropriate format but some aspects of layout and referencing could be improved. Style of writing is fairly fluent. Good referencing. Knowledge & Understanding Demonstrates excellent knowledge of theory and provides critical theoretical underpinning. Very good interpretations and summarising of main themes. Wide range of knowledge demonstrated and evidence of good understanding of the topic. Ability to interpret and summarise succinctly.

Logical flow of ideas and treatment; appropriate selection of real world factors related to the companies under scrutiny. Evidence of additional personal research, and the ability to analyse material from a variety of appropriate relevant perspectives. Presentation, structure, appropriateness of methodology, breaking into section headings/subheadings, tidiness.

Please read all questions and information provided carefully. Answer should be made in appropriate length keeping in view the requirement of each question and total word counts allowed. In addition, your assignment should demonstrate the following qualities: A critical appreciation of relevant literature and its use to support argument, substantiate calculations and other aspects of the assignment. Taking ownership of the content, being prepared to debate and argue a personal position, and providing evidence of evaluative skills. A submission made up of extracts from published sources which is descriptive or simply just theoretical regurgitation is not acceptable. Your submission must have interpretation and consideration of the challenges and issues of taking theory into practice.