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1. Can a company create demand for a new product? (Yes/No. Why?)
2. What are the differences between business and consumer purchasing characteristics?
3. What are the differences between online and off-line buyer characteristics?
(HINT - you have to know what "buyer characteristics" are.)
Discuss the lessons learned in terms of running/or participating in a group. Offer ways to improve this process not just for this class but group membership in general in the workplace.
In spite of the existence of the present legal protection, right of contract and considerations of public policy, is there a need for a new law against unjust dismissal? Why? Give three examples of unjust dismissal that you may be aware of.
Should Curtis make or buy the containers? What is the incremental cost (benefit) of buying the containers as opposed to making them?
What is a founders' agreement? Discuss the purpose of buyback clause and why it's important. Mention and explain four (4) steps entrepreneurs can take to avoid legal disputes.
Consider the statement: "Strategy analysis seems to be an unnecessary detour in doing financial statement analysis. Why can't we just get straight to the financial management and accounting issues?"
Describe a situation where you were in a negotiation situation and did or did not communicate effectively as part of the process.
Is the measurement of customer satisfaction different for internal customers than external customers?
Find a commercial or shareware product, explain how it works, and discuss its security.
What are some issues and trends in global socio-cultural issues?
If you were Aleksandra Masonic, would you want to sell your stake in Masonic BBS at this time.
Create a presentation that will be delivered to other managers who make decisions similar to the ones you are analyzing.
Illustrate integrated marketing solutions might you offer to minimize risk also improve profits?
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