Business analysis report

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Reference no: EM132045749 , Length: word count:8500

Business Analysis Report

Introduction

The main aim of this module is to enable students to research and write-up a study in the form of a business analysis report. The study will comprise a comparative appraisal of the financial position, performance, cash flows, and valuation of two companies in the same sector. The appraisal includes a SWOT Analysis for each of the two companies. The principal sources used will be the published Annual Reports of the two companies and will include horizontal and vertical analysis, trend analysis and ratio analysis, with reference also to market forecasts and corporate valuation. Analytical skills will be included in the material on Study Direct as part of this module to complement the skills acquired during the module 941N1 (Accounting for Decision Makers in Management and Finance). As part of your report, you will critically survey the literature and online resources, and employ this knowledge to guide you in drawing conclusions regarding the financial position, performance, cash flows, and valuation of comparable firms and their respective strengths, weaknesses, opportunities and threats.

Learning Outcomes

1. Demonstrate a critical awareness of business analysis and critically appraise and evaluate research problems in the field.

2. Critically survey and analyse relevant theories, models and evidence and examine their explanatory contribution with respect to the cases under investigation.

3. Select appropriate financial and business data, and generate a robust financial statement analysis of competing firms in order to account for market values and/or market forecasts.

4. Effectively plan, organise and self-manage the research project.

Criteria for selection of companies

The study shall focus on comparing one listed company with another listed company in the same sector. It must be a multi-year comparative study and must include financial analysis, financial valuation and SWOT analysis of the two companies.

You will need to select a primary company for analysis which meets the following conditions:

- Financial statements are published in English
- Financial statements are published under International Accounting Standards
- The company is listed on the stock exchange of a country in the European Union, including the United Kingdom.

Your choice of primary and secondary company must be discussed with and approved by your supervisor (you may do this by email).

Primary company: BHP Billiton Plc
Second company: Glencore
Sector: Energy

Word Count (8500)

1. Introduction 1000 words
Some background on the report-about 200 words
1. A brief explanation on the industry under analysis- Energy Sector ..200 words
1.2 Introduction (BHP Billiton Plc AND Glencore .. ..500 words
Overview of the two firms under analysis (Products sold, company history, regions that the firms operate). Moreover; brief information on the financial performance of the firm in the recently as well as recent developments such as mergers and acquisitions.
1.2.1 BHP Billiton Plc-250 words
1.2.2 Glencore-250 words

1.3 Aim of the study.. 100 words
Explanation of the aim or objectives of undertaking and preparing the business report
- To conduct a SWOT analysis of BHP Billiton Plc AND Glencore Plc
- To conduct a Financial analysis of BHP Billiton Plc AND Glencore Plc
- To conduct a valuation of BHP Billiton Plc AND Glencore Plc

2. Literature Review.. 2000 words
2.1 Introduction 100 words
Provide a brief overview of the contents of the literature review. For example financial analysis, porter five forces, PESTEL analysis, Industrial analysis, SWOT analysis
2.2 SWOT Analysis 400 words
Review of literature on SWOT Framework
2.3 Financial analysis 500 words-
Review of literature on financial analysis techniques i.e vertical analysis, trend analysis, horizontal analysis and ratio analysis
2.4 Financial valuation.. 400 words
2.4 Industry analysis using porter five forces- Energy Sector 600 words
Review of literature on porter five forces with a focus on the energy sector

3. Analysis of BHP Billiton Plc and Glencore Plc
3.1SWOT analysis
3.1.1 BHP Billiton Plc SWOT analysis 500 words
3.1.2 Glencore Plc SWOT analysis 500 words
3.2 Financial Analysis
3.2.1 Horizontal analysis (BHP Billiton Plc and Glencore Plc)-600 words
3.2.2 Vertical analysis-( BHP Billiton Plc and Glencore Plc)- 600 words
3.2.3 Ratio analysis - -( BHP Billiton Plc and Glencore Plc)- 600 words

4. Market forecasts and corporate Valuation ( BHP Billiton Plc and Glencore Plc)- 600 words
Using the asset approach, income approach and market approach

5. Discussion -1200 words
Discussion of findings
5.1 SWOT analysis -400 words
5.2 Financial analysis -400 words
5.3. Market forecasts and corporate Valuation- 400 words

6. Recommendations and Conclusion.. 900 words
6.1 Conclusion -400 words
6.2 Recommendations -300 words
To creditors, investors, lenders and debtors as well as shareholders
6.3 Limitations of the report -200 words

Reference no: EM132045749

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Reviews

len2045749

7/9/2018 4:58:53 AM

Fail 1 – 44 Fails to achieve reflective learning A major problem in one or more significant areas: literature, methodology, language, etc. Lack of sufficient reading Fails to extend beyond concepts and readings already taught and examined elsewhere Poorly designed and superficial analysis Argument is incoherent and/or inconsistent The work demonstrates a lack of understanding of the subject There are significant gaps in the interpretation of literature and relevant concepts, and the reasoning presented is flawed, inconsistent, contradictory, or incoherent Unacceptable work is characterised by incompleteness and inadequate comprehension

len2045749

7/9/2018 4:58:46 AM

Marginal Fail 45 – 49 There is a credible, if poor, attempt at all components of the project Achieves reflective learning but does not grasp any wider perspective of the subject Has read some texts but not really understood the concepts Investigation and analysis falls short of pass standard, but could be raised to this standard if the student applies sufficient time and effort to revise their work The arguments developed in the project, the language used and the writing style are not competent or incomplete The work demonstrates only a limited degree of competence in the subject It has some sense of academic debate and/or rational argument There is a tendency towards reportage rather than any form of interpretation Work of this grade is characterised by just acceptable comprehension in all elements, but the work could be improved to achieve a pass grade if the student puts in sufficient effort

len2045749

7/9/2018 4:58:40 AM

Pass 50 – 59 Achieves reflective learning Shows understanding of most of the issues relating to the subject Uses texts and some journals Evidence of appropriate data collection and analysis but these are at the most basic level The arguments developed in the project, the language used and the writing style are competent but are somewhat incomplete in places The work demonstrates a basic competence in the subject It draws on some relevant literature, but provides only a limited critical analysis of this material Examples are used, but without a critical, analytical context The arguments presented have some gaps Work of this grade is characterised by sufficient coverage of the subject, but unsophisticated understanding and analysis

len2045749

7/9/2018 4:58:33 AM

Merit 60 – 69 High level of reflective learning Good knowledge of subject area Uses a range of texts not just text books and including refereed journals Evidence of appropriate data collection and analysis Logically structured and argued Demonstrates learning from the project The work demonstrates proficient understanding of the subject gained from working with key sources Major themes and debates in the extant literature are recognised and are at least referred to if not taken up completely throughout the project

len2045749

7/9/2018 4:58:27 AM

Category Mark Check List Description Distinction 70 – 79 High level of reflective learning Excellent knowledge of subject area Extensive and appropriate use of literature Evidence of extensive or intensive and appropriate data collection and analysis Well argued Arrives at innovative understanding The work demonstrates excellent understanding of the subject that has been gained through a thorough critical analysis of themes and issues It draws effectively on the relevant literature and concepts to build a comprehensive and cohesive argument Work graded at 70 and above is characterised by persuasive reasoning backed up by appropriate illustrative examples

len2045749

7/9/2018 4:58:19 AM

Category Mark Check List Description High Distinction 80 + High level of reflective learning Advanced knowledge of subject area Critically reflects on established literature and theory Evidence of extensive or intensive and appropriate data collection and analysis Well researched, written and argued in a compelling manner Extensive research-level references New insights emerging from reading research or student’s own experiences The work demonstrates a mastery of the subject that goes well beyond basic reading to critically explore alternative perspectives The argument presented is well developed, complete and coherent, and is written in a compelling manner Perhaps most importantly, an 80+ piece of work is characterised by a spark of creativity, or by new ideas and insights that emerge from the student’s reading and experience

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